Who We Are at Hebe
Our Story
Hebe was founded by professionals with deep roots in agriculture, sustainability, and trading. After years at the intersection of agri-tech and nature-positive innovation – and with Advantgreen’s operational backbone in bio-based materials – we saw a clear opportunity:
make sourcing ingredients for biostimulants and biofertilizers easier, faster, and more reliable.
We built Hebe to serve the growing community of formulators and manufacturers who are driving agricultural change – and need better access to the building blocks that make it happen.
Our Philosophy
We believe that real innovation in agriculture doesn’t just happen in labs or strategy decks – it happens when the right people get access to the right inputs, at the right time.
That’s why Hebe is built around three simple principles:
- Make things simple – no red tape, no friction
- Be responsive – real help, fast
- Enable better agriculture – by supporting the people building it
We’re here to take the complexity out of sourcing so our clients can stay focused on formulation, performance, and impact.
Our Team
At the core of Hebe is a team blending deep agriculture expertise with hands-on operational capacity.
Inês Ferreira
Founder & Director
Inês brings over a decade of international experience across sustainability, partnerships, and agricultural innovation. With a strong background in building commercial strategies and go-to-market initiatives, she previously led business development and product innovation at agtech ventures like Varda (Yara) and supported global organizations in advancing nature-positive food systems.
Fernão Sena Lopes
Managing Partner, Advantgreen (Hebe’s operational partner)
Fernão, former McKinsey and INSEAD MBA, is the founder of Advantgreen – a trading company focused on sustainable inputs. His leadership ensures Hebe is powered by strong execution, efficient logistics, and compliance excellence across our sourcing and delivery.
Together with the Advantgreen team, we ensure that Hebe’s clients benefit from operational reliability, commercial flexibility, and a clear focus on scaling nature-positive agriculture.